To generate JSON-LD schema markup, select the type of content of your web page above, which will take you to a page to generate markup for that specific content. There is so much you can do with schema markup, and the possibilities and opportunities are constantly growing. For example, if you search for a cake recipe, you’re more likely to click on the link that shows a 5-star rating with 100 reviews than a regular link with no rich information. These snippets could increase your CTR, especially if you’re web page is not in the first position. This simple schema generator helps you build rich snippets (JSON-LD) that search engines. Why are Rich Results important?įirst of all, Rich Results catch the user’s eye as they go through search results. Create and validate your own structured data markup. Google reads the schema markup on the web page to determine what the page is about and whether to show a Rich Result in the search result of the web page. Some common types of Rich Results include breadcrumbs, ratings, recipes and events. What are Rich Results?Ī Rich Result (formerly known as “Rich Snippets”) is a Google search result highlighting key information about a specific web page. Our schema markup generator helps you create meaningful, bug-free, JSON-LD encoded markup that you can easily copy and paste onto your web page. Search engines like Google will sometimes display a Rich Snippet (more info below) for certain schemas. Fortunately, 51Blocks is here to help you get through this with as little pain as possible.Structured data, also known as schema markup, is microdata that describes information on web pages, which can help search engines understand your page better. Here, we get a little technical, and some people may get a little lost. You can validate your markup against Google Structure data testing tool then add the content to your site when you’re satisfied it’s what you want. Right now we have 3 types: person, local business and organization. The most important part is that it generates Google validated markup. We are still working out a few kinks, but should be rolling here any minute. It’s a platform where you can create the schema markup without actually putting it on your site. Update: Our JSON-LD Generator has been redeveloped from scratch and is now live in beta mode. 51Blocks created our JSON Schema Creator specifically to help business owners add schema markup to a webpage (or their whole website) without getting all stressed out. It’s an add-on, not much different than adding an aftermarket turbocharger to improve the acceleration of your car. “Oh, great, I have to learn a new code language!” Schema markup shows the search engines that your content is an article or a business or an event or consumer product or whatever. It also helps people who want your product to find it more easily, a big plus for your bottom line. Great, but are you talking about the new Star Wars movie or the company that makes plastic cups?Īdding schema markup tells the search engines (Bing, Google, Yahoo, etc.) more about what your content is, which improves your website rank for different content categories. So let’s explore how to implement schema markup on your site: Generate the markup Test your code first Deploy the code on your website 1. It’s relatively easy to understand once you grasp the basics. For example, in HTML, Solo is code that means “Display text in the font, size and color defined as heading 1”. Many SEOs find schema markup daunting because it’s so code-heavy, but there’s no need to be afraid. It’s similar to HTML, which tells the browser how to display the information. Schema adds specific information so search engines can provide users better search results. Schema is a specific markup code (also called “semantic vocabulary”) that you can include in your website.
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